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Enfrentando o desperdício

Antigamente, as uvas eram comercializadas a granel no mercado, o que causava uma grande perda dessa fruta no transporte e no manuseio interno dos centros de distribuição e pontos de venda.

Além disso, existia o costume do consumidor de provar as uvas nas gôndolas sem antes tê-las comprado.

Com a decisão de uma grande rede de supermercados de embalar toda a uva comercializada em cumbucas plásticas, essa perda foi reduzida a um valor insignificante, próximo de zero.

As cumbucas, que antes eram vistas como um incremento de custo, provaram-se um investimento em qualidade, valorização do produto e eliminação do desperdício!

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