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O “case” de sucesso do melão na redinha

Todo mundo provavelmente já se deparou com o melão embalado na redinha nos pontos de venda de frutas.

Pode parecer simples, mas esse case mudou a percepção do consumidor ao escolher sua fruta no mercado pois o melão na redinha é a melhor forma de diferenciar a qualidade do produto nos pontos de venda. Antigamente, os consumidores de melão se viam frustrados ao abrir a fruta e ela não estar no ponto ideal de sabor e maturação.

Então, há alguns anos um produtor de melão brasileiro inovador teve a brilhante ideia de garantir aos consumidores que seu melão estaria sempre doce.

Em parceria com a Industrade, criou o conceito do melão na redinha, hoje consagrado junto aos consumidores que buscam o prazer na degustação dessa fruta.

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